After much anticipation, Tiger Woods’ new apparel line Sunday Red was finally announced. Just as the announcement was being made in the Palisades shortly before Woods’ host event, the Genesis this week, images of the new collection were released on Getty. Here’s a sneak peek at the line and what we know about the emerging brand so far
Rumblings of the partnership accelerated in January when golf Twitter discovered a trademark filed by TaylorMade in December, revealing the abstract tiger logo and Sunday Red name. When Woods’ split with Nike was announced January 8, he also alluded to this new chapter to come.
Wearing red has become synonymous with Woods throughout his career. Red is seen as a power color in Thailand, where Woods’ mother is from, motivating him to make it his power color as well. We’ve seen his Sunday Reds in traditional golf shirts, mocknecks, sweaters and vests throughout his 27 years of wearing Nike and concurrently those tops flying off shelves at Nike stores.
The new Tiger Woods-inspired logo is very different from the original TW logo Nike launched in 2001 that features his initials in a banner-like design.
Woods made the switch to FootJoy shoes in 2022 at the Masters and is expected to stay with the shoe—in the short term at least. The trademark filing did include footwear (among 40 other product categories, ranging from golf shirts to eyewear to luggage).